Deep Dive Report: Postiz — AI-Powered Social Media Scheduling SaaS Business Breakdown

Background

Postiz is an open-source, AI-powered social media scheduling tool founded in July 2024 by Hong Kong indie developer Nevo David (Twitter @wickedguro, 282 followers). The product is positioned as the ultimate agentic social media scheduler, enabling creators, brands, and agencies to manage multi-platform content from a single interface.

Key Metrics:

• MRR: $62,881 (MoM growth: 161%)
• All-Time Revenue: $222,139
• Active Subscriptions: 1,865
• Total Users: ~24,700
• Monthly Visits: 174,180
• Founded: July 2024

Business Breakdown

Pricing Strategy: 4-tier pricing

• Standard: $29/month — Individual creators, 5 channels, 400 posts/month
• Team: $39/month — Small brands, 10 channels, unlimited posts + team members
• Pro: $49/month (most popular) — Large compa