[Need Gap] Multi-Channel Profit Tracking Blind Spot for Shopify+Amazon Sellers

Target Users

Small to mid-size ecommerce sellers running both Shopify and Amazon FBA ($10k-$100k/mo), non-technical, no dedicated finance staff.

Core Pain Point

Revenue from multiple channels flows into the same bank account. Sellers can't identify which platform is profitable after COGS, fees, and ad spend — real profit is completely opaque.

Trigger Scenarios:

• Wanting to cut an unprofitable channel but not knowing which one is bleeding
• Month-end reconciliation: Amazon tools don't cover Shopify
• Manual spreadsheets always outdated or wrong

Workaround Evidence

"Revenue from both dumps into the same bank account, and I can't tell which platform is actually profitable." — r/ecommerce, 38 comments

Standard workaround: manual Excel/Sheets, copy-pasting across platform reports.

Opportunity Assessment

• Delivery shape: SaaS connecting Shopify API + Amazon SP-API, unified P&L dashboard
• Who pays: Ecommerce sellers, $29–$99/month

Data source: Reddit r/smallbusiness + r/ecommerce, 2026-03-27