Report Methodology

Deep-dive reports are structured analyses of a single opportunity. The goal is not storytelling. The goal is to help members answer one question faster: is this worth building?

The core sections in every report

Foundation

• What the product is
• Who it serves
• What stage the category is in
• What public traction signals currently exist

Business breakdown

• What users pay for
• How pricing is structured
• Where acquisition comes from
• Whether the moat is product, distribution, or brand-driven

Feasibility

• How high the technical bar is
• Whether content or channel strength matters more than product
• Whether competition is already crowded
• Whether the model is worth copying, narrowing, or only learning from

How to use reports well

Do not treat a report as a copy-paste blueprint. Use it as a decision framework. The real value comes from comparing multiple reports with the same questions:

1. Is the demand durable?
2. Is the monetization healthy?
3. Do I actually have the conditions to execute?

The real value is the framework

You do not need to agree with every conclusion. You do need to build your own evaluation framework over time. That is what the member docs should keep reinforcing.